Hi everyone, I'm Simon. This is the 140th issue of our cross-border digital marketing news, Let's Rush!
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1. Google GMC has added an AI Performance report, allowing merchants to see their products’ exposure, evaluation, and purchase performance in AI Overview, AI Mode, and Gemini, making AI search optimization more traceable .
2. With the expansion of Preferred Sources to Google AI content, brand websites that can be added as preferred sources by users have a chance to gain higher trust ratings in AI Overview and AI Mode .
3. Different AI models have significantly different sources of reference, so GEO optimization cannot simply apply the same strategy. It is necessary to select content distribution and brand layout channels based on the platform's reference preferences .
Google GMC adds AI Performance report
This is truly remarkable! Google has proactively added an AI Performance report to GMC (Google Merchant Center) !
This AI Performance report allows businesses to understand how their products are discovered, evaluated, and purchased in Google AI (including AI Overview, AI Mode, and the Gemini App) !
The current report mainly presents AI performance data in the following four dimensions:
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Share of Voice : A business's visibility in Google AI.
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Shopping funnel performance : AI performance of brands in terms of discovery, evaluation, and purchase within the user conversion funnel.
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Product term insights : Popular product-related search terms used by users when searching with AI.
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Product attribute insights : These are the product attribute-related search terms used by users during AI searches, such as color, style, and material. This helps businesses supplement missing attributes in their product descriptions.
This AI Performance report will be prioritized for implementation in the five countries of the US, CA, AU, IN & NZ .
"Preference Sources" Added to Google AI Content
Preferred Sources was originally created by Google for the Discover content displayed on the Google.com homepage .
Simply put , users can add frequently visited websites in their , which will allow them to receive content recommendations from their " preferred sources " websites first. This is intended to address the issue of users' trust in content sources .
This feature has now been extended to Google AI Overview & AI Mode , and these " preferred sources " will be specifically marked as Preferred in AIGC content
Currently, this requires users to add your website to their Source Preferences . The method for doing so is:
1. Go to https://www.google.com/preferences/source.
2. Enter the target URL and then check the checkbox.
Different AI models, due to differences in corpora, model capabilities, resource preferences, and AI web crawling capabilities , will have different sources of reference when outputting content.
This also means that when performing GEO optimization on different AI platforms, there should be different strategies and focuses .
Ahrefs analyzed and compiled the top citation source websites in the US for five major AI platforms ( Google AIO, Gemini, Perplexity, Copilot, and Grok ). We can focus on understanding which websites are among the top 10 citation source websites.
(Strangely, ChatGPT wasn't included.)
If we cross-compare the various platforms, from the perspective of GEO optimization, the following three platforms require brands to focus on and prioritize their strategies :
1. YouTube : ranked first in Perplexity ( 32.4% ) and Google AI Overviews ( 20.9% ), and second in Grok ( 15.1% ); and second in Gemini ( 13.7% ).
2. Reddit : Ranked first among Gemini ( 27.5% ) and Grok ( 16.3% ), and second in Google AI Overviews ( 19.6% ).
3. Wikipedia : Ranked third in Gemini, Copilot & Perplexity, with 12.7%, 9.6% and 8.2% respectively.
I'm Simon, see you next time!
1.https://blog.google/products-and-platforms/products/search/original-high-quality-content-search/
2.https://www.seroundtable.com/google-ai-preferred-sources-41394.html
3.https://www.searchenginejournal.com/google-preferred-sources-hit-345k-expand-into-ai-search/576032/
4.https://searchengineland.com/google-ai-overviews-ai-mode-gain-preferred-sources-plus-new-perspectives-carousel-and-highly-cited-labels-478766
5.https://www.google.com/preferences/source
6.https://ahrefs.com/blog/most-cited-domains-copilot/
7.https://ahrefs.com/blog/most-cited-domains-grok/
8.https://ahrefs.com/blog/most-cited-domains-perplexity/
9.https://ahrefs.com/blog/most-cited-domains-gemini/
10.https://ahrefs.com/blog/most-cited-domains-ai-overviews/
11.https://support.google.com/merchants/answer/17117204
12.https://www.semrush.com/blog/google-to-add-ai-performance-report-to-merchant-center/
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